The NIL Collective
For Auburn

A strong Name, Image and Likeness program is crucial to the future of Auburn athletics. Even with our outstanding coaches and facilities, we cannot expect to be competitive going forward without it. Through ON TO VICTORY, Auburn supporters can recognize the hard work of our student-athletes and give them expanded NIL opportunities. We can’t delay or fall short. Now is the time to lift up those who inspire us.




The only objective of ON TO VICTORY is to expand NIL opportunities for Auburn student-athletes.


ON TO VICTORY exists solely to benefit Auburn student-athletes. Its directors will never receive compensation or profit from the collective. ON TO VICTORY is committed to efficient fiscal operations and rigorous compliance with all NIL regulations.

Our Board

ON TO VICTORY was founded by seven individuals united by a shared love of Auburn. They acquired an existing collective and formed a new collective dedicated exclusively to expanding NIL opportunities for our student-athletes. That’s what ON TO VICTORY is all about.

Common Questions

How did ON TO VICTORY begin?

ON TO VICTORY was created by six individuals united by their shared love of Auburn. They acquired an existing collective called NIL-Auburn and formed a new collective dedicated exclusively to expanding NIL opportunities for our student-athletes. None of these individuals receives any financial compensation from ON TO VICTORY.

What is NIL?

Under NCAA rules, student-athletes are allowed to receive compensation for the use of their name, image and likeness (NIL). This can include physical merchandise such as autographs, photos, T-shirts and hats, as well as digital merchandise such as live streams, virtual press conferences, social media posts, virtual meet-and-greet events, NFTs and personal content posting. It also includes experiences such as VIP events, camps, lessons and personal appearances.

What is an NIL collective?

Collectives such as ON TO VICTORY sign agreements with student-athletes to help them take advantage of NIL opportunities. Collectives pay student-athletes a monthly fee in exchange for NIL  activities as described in the previous question. They ensure the student-athletes fulfill their commitments in compliance with NCAA rules prohibiting “pay for play.”

Financial support for ON TO VICTORY from individuals, businesses and other organizations allows the collective to meet its obligations to the student-athletes.

What NCAA rules apply to NIL?

A student-athlete may not receive NIL compensation based on his or her athletic performance. That would constitute “pay for play,” which is prohibited by NCAA rules.

A donor may not provide NIL compensation to a high school recruit or transfer student in an effort to bring the student-athlete to Auburn. Such inducements and extra benefits are prohibited by NCAA rules.

Per NCAA rules, Auburn University is not associated with ON TO VICTORY or any other NIL organization. ON TO VICTORY  works closely with Auburn to keep the university informed of our procedures and progress.

Where does my money go?

90% of all donations will go directly to Auburn student-athletes.

Any profit generated by ON TO VICTORY also will go directly to student-athletes. The members of the executive board have pledged to never take a profit from their work with ON TO VICTORY.