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Welcome to the Auburn Collective

A strong name, image, and likeness (NIL) program is crucial to the future of Auburn Athletics. Even with our outstanding coaches and facilities, we cannot expect to be competitive going forward without it. Through ON TO VICTORY, Auburn supporters can recognize the hard work of our Student-Athletes and give them expanded NIL opportunities. We can’t delay or fall short. Now is the time to lift up those who inspire us.

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Our Mission

With a spirit that is unafraid, On To Victory serves as the NIL collective enabling ALL of the Auburn Family to actively support Auburn Student Athletes by cultivating and expanding name, image, and likeness opportunities.

Our Pledge

ON TO VICTORY exists solely to benefit Auburn Student-Athletes. Its directors will never receive compensation or profit from the collective. ON TO VICTORY is committed to efficient fiscal operations and rigorous compliance with all NIL regulations.

Our Objective

The only objective of ON TO VICTORY is to expand NIL opportunities for Auburn Student-Athletes.