About Us
We are a group of Auburn, donors, and fans who together create income opportunities for Auburn Student-Athletes.
On to Victory is dedicated solely to enhancing the lives of student-athletes. Operating within NCAA rules, the collective creates and manages opportunities for those athletes. 90% of the dollars collected will flow directly to the student-athletes.
On To Victory is built solely to support and enhance the lives of our student-athletes and to ensure Auburn’s athletic programs remain competitive in the most competitive conference in the country.
Leave Your Mark
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Partner With On To Victory
If you would like more information in how your business can partner with On To Victory and help support our Student Athletes please fill out the form.
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Donate
ON TO VICTORY exists solely to benefit Auburn Student-Athletes. Its directors will never receive compensation or profit from the collective. ON TO VICTORY is committed to efficient fiscal operations and rigorous compliance with all NIL regulations.
You can contribute to ON TO VICTORY using our online donation form by clicking the link below.
“The bottom line is, kids being able to benefit from their name, image and likeness is a really good thing.”
Bruce Pearl
Head Coach, Men’s Basketball
“We’ve got to be out front on NIL. We have to be aggressive. It’s the way of the world, so we’re jumping in with both feet. An incredible foundation has been laid at Auburn University and we’re very proud of that. What’s already been done in that space really speaks to the passion for Auburn University. I’m excited about jumping in there and locking shields with all the people working on NIL at Auburn.”
John Cohen
Director, Auburn Athletics
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ON TO VICTORY was created by seven individuals united by their shared love of Auburn. They acquired an existing collective called NIL-Auburn and formed a new collective dedicated exclusively to expanding NIL opportunities for our Student-Athletes. None of these individuals receives any financial compensation from ON TO VICTORY.
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Under NCAA rules, Student-Athletes are allowed to receive compensation for the use of their name, image and likeness (NIL). This can include physical merchandise such as autographs, photos, T-shirts and hats, as well as digital merchandise such as live streams, virtual press conferences, social media posts, virtual meet-and-greet events, NFTs and personal content posting. It also includes experiences such as VIP events, camps, lessons and personal appearances.
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Collectives such as ON TO VICTORY sign agreements with student-athletes to help them take advantage of NIL opportunities. Collectives pay student-athletes a monthly fee in exchange for NIL activities as described in the previous question. They ensure the Student-Athletes fulfill their commitments in compliance with NCAA rules prohibiting “pay for play.”
Financial support for ON TO VICTORY from individuals, businesses and other organizations allows the collective to meet its obligations to the Student-Athletes.
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A Student-Athlete may not receive NIL compensation based on his or her athletic performance. That would constitute “pay for play,” which is prohibited by NCAA rules.
A donor may not provide NIL compensation to a high school recruit or transfer student in an effort to bring the Student-Athlete to Auburn. Such inducements and extra benefits are prohibited by NCAA rules.
Per NCAA rules, Auburn University is not associated with ON TO VICTORY or any other NIL organization. ON TO VICTORY works closely with Auburn to keep the university informed of our procedures and progress.
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90% of all donations will go directly to Auburn Student-Athletes.
Any profit generated by ON TO VICTORY also will go directly to Student-Athletes. The members of the executive board have pledged to never take a profit from their work with ON TO VICTORY.